{"@context":"https://schema.org","@type":"JobPosting","title":"Social Media Manager","description":"

\n Founded in Dubai in 2021 by Sarah Hamouda and Yezen Alani, FIX Dessert Chocolatier is the creator and innovator of The Original Dubai Chocolate. What began with one very specific pregnancy craving became a global chocolate phenomenon. Through our signature Can’t Get Knafeh of It bar, FIX created an entirely new chocolate category, combining chocolate, pistachio, tahini and crispy knafeh in a way that captured attention around the world. Today, FIX continues to grow, but our approach remains the same. We want to create things people haven’t seen before, never compromise on quality and deliver a Freakin’ Incredible ’Xperience at every touchpoint.\n

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ABOUT THE ROLE

\n We’re looking for a Social Media Manager to lead FIX’s social presence and help shape how one of Dubai’s most talked-about home-grown brands shows up in culture. This is a hands-on, social-first role. We’re looking for someone who can combine strategic thinking with strong creative instincts. Someone who can build the plan, create and publish great content, spot an opportunity in real time and turn FIX’s products, launches and cultural moments into stories people genuinely want to watch, share and talk about. You’ll own FIX’s social strategy across Instagram, TikTok and relevant emerging platforms, working closely with Creative, Brand & Marketing and PR & Communications to grow our community and keep FIX culturally relevant as the brand expands.\n

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CORE RESPONSIBILITIES

Social Strategy & Channel Growth

Develop and lead FIX’s social media strategy across Instagram, TikTok and relevant emerging platforms.
Define the role of each channel based on audience behaviour, platform culture and business priorities.
Develop strategies to grow reach, engagement, followers and brand advocacy organically.
Identify new platforms, formats and opportunities that can strengthen FIX’s social presence.
Ensure FIX’s social strategy supports wider brand, marketing and commercial objectives without losing what makes the brand distinctive.

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Content Creation & Publishing - Primary Focus

Own FIX’s day-to-day social content from ideation through to publishing, ensuring channels are consistently active, relevant and unmistakably FIX.
Develop and manage the social content calendar across always-on storytelling, product launches, campaigns, collaborations, events and cultural moments.
Create high-performing, platform-native content across Reels, TikTok-style video, Stories, carousels, static content and creator-style UGC.
Be comfortable capturing, editing and publishing agile, social-first content directly, particularly when speed and cultural relevance matter.
Write strong, on-brand captions and short-form scripts that bring FIX’s playful personality to life and drive conversation and engagement.
Work closely with the Creative team on higher-production content, translating social strategy and platform insights into clear creative briefs and content requirements.
Coordinate social asset gathering, including photography, video and B-roll, and maintain an organised and accessible content library.
Balance planned content with the agility to respond quickly to trends, conversations and unexpected opportunities.
Continually test new formats, ideas and storytelling approaches to understand what resonates with FIX’s community.

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Community & Culture

Build and nurture an active, engaged FIX community.
Oversee community management across social channels, ensuring comments, messages and conversations are handled in a timely and distinctly FIX way.
Stay closely connected to internet and cultural trends, conversations, memes and emerging behaviours.
Identify moments FIX should participate in and equally, know when it shouldn’t.
Monitor conversations and sentiment around FIX and turn community feedback into useful insights for the wider business.
Develop social-first ideas that encourage participation, conversation and advocacy.

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Launches, Pop-Ups & Activations - Social-Led Storytelling

Lead the social storytelling around FIX product drops, launches, collaborations, pop-ups and brand activations.
Develop social-first hype plans spanning teasers, countdowns, behind-the-scenes content, reveals, launch-day coverage and post-launch storytelling.
Be on the ground at key FIX moments, capturing and publishing real-time content including Stories, short-form video and fast-turnaround edits.
Identify ways to turn physical FIX experiences and activations into social moments that reach far beyond the people attending in person.
Work closely with Brand & Marketing, PR & Communications and Creative to ensure launches and activations connect cohesively across channels.
Support creator and influencer activity from a social perspective, identifying opportunities to integrate creators naturally into FIX storytelling and cultural moments.

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Performance & Optimisation

Establish and track meaningful social KPIs, including reach, engagement, views, watch time, shares, saves, community growth and other relevant measures.
Analyse organic social performance and identify what is working, what isn’t and why.
Produce clear monthly and campaign reporting with actionable recommendations rather than simply reporting numbers.
Use audience and performance insights to continually improve content, formats, publishing strategies and channel performance.
Work closely with Marketing and external partners to ensure paid social complements organic activity and supports priority campaigns and launches.

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Collaboration & Brand

Work closely with Creative, Brand & Marketing, PR & Communications, Commercial and other teams to deliver joined-up campaigns and launches.
Protect and evolve FIX’s tone of voice and personality across social.
Ensure content remains recognizably FIX while adapting appropriately to different platforms, audiences and markets.
Bring a strong social perspective into wider campaign and brand planning from the outset, rather than treating social as an amplification channel at the end.

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Skills & Experience

\n We’re looking for someone who:\n

Has 5+ years’ experience in social media, ideally within a fast-moving consumer, lifestyle, F&B, entertainment or culturally relevant brand.
Has demonstrable experience developing and executing successful social strategies across Instagram and TikTok.
Is genuinely social-first and deeply understands platform culture, audience behaviour and what makes people stop scrolling.
Is hands-on with content creation and comfortable capturing, editing and publishing social-first content.
Has excellent editorial judgement, storytelling, copywriting and short-form scripting skills.
Can think strategically but is equally comfortable moving quickly when an opportunity emerges.
Understands creators, communities and how brands can participate credibly in culture.
Is confident interpreting social analytics and turning data into better creative and strategic decisions.
Has experience supporting major launches, campaigns, pop-ups and activations.
Understands the relationship between organic and paid social.
Is highly organised and comfortable managing multiple priorities in a fast-moving environment.
Is collaborative, proactive and comfortable working across teams and with senior stakeholders.
Most importantly, has ideas – and the confidence and judgement to know which ones are worth pursuing.

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What We Offer

The opportunity to help shape the social presence of a Dubai-born brand with a global community.
A fast-moving, entrepreneurial environment where great ideas can become reality quickly.
The chance to work across product launches, cultural moments, collaborations, activations and international growth.
A collaborative team where creativity, curiosity and fresh thinking are encouraged.
A competitive salary and benefits package.

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\n Interested candidates may reach out and send their CV to: careers@fixchocolatier.com. Only shortlisted candidates will be contacted.\n

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\n Want the full details? Head to our official website: The Original Dubai Chocolate Bars | FIX Dessert Chocolatier\n

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