{"@context":"https://schema.org","@type":"JobPosting","title":"Digital Marketing Specialist","description":"

\n Company Description
\n Brooklyn Business School is the official representative of the Brooklyn Institute in the United States for the Middle East and Africa, offering specialized professional programs in Business Administration. Since 2009, the school has provided up-to-date, market-aligned content delivered by instructors with both academic and practical experience in international organizations and companies. Over the past 16 years, more than 20,000 students have graduated, with many securing roles at leading global employers. The school’s vision is to prepare future leaders for the job market and support their ongoing professional growth through practical, flexible education tailored to individual ambitions. Programs are offered through a flexible learning system that allows students to choose between remote learning and attending classes at campuses, including the Cairo location.\n

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\n Role Description
\n This full-time, on-site Digital Marketing Specialist role is based in Cairo. The Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns to promote Brooklyn Business School’s programs and brand across multiple online channels. Daily responsibilities include managing social media accounts, creating and scheduling content, monitoring engagement, and coordinating online promotions and advertising. The role involves using web analytics tools to track campaign performance, preparing reports, and recommending improvements based on data insights. The Digital Marketing Specialist will collaborate with academic and administrative teams to align messaging with institutional goals, support lead generation and student recruitment efforts, and ensure consistent, professional communication across all digital touchpoints.\n

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\n Qualifications
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Strong skills in Social Media Marketing and Online Marketing for campaign planning and audience engagement.
Proficiency in Digital Marketing strategies, including SEO, paid advertising, and email marketing.
Ability to work with Web Analytics tools to measure performance, interpret data, and optimize campaigns.
Excellent Communication skills for clear content creation, stakeholder coordination, and audience interaction.
Relevant bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience in educational services or professional training environments is an advantage.
Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
Familiarity with marketing automation platforms, CRM tools, and basic design or content creation tools is beneficial.

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